Online Fundraiser (Maternity Cover)

  • Job Reference: 00000907-1
  • Date Posted: 19 March 2021
  • Recruiter: People for the Ethical Treatment of Animals (PETA)
  • Location: King's Cross, London
  • Salary: £30,000 to £36,000
  • Sector: Fundraising - Digital
  • Job Type: Contract, Temporary
  • Duration: 12 months

Job Description

Immediate start to ensure a thorough handover.

 Position Objective:

  • To coordinate the execution of PETA and its affiliates’ web-based fundraising strategies, including ongoing and one-time web fundraising features, appeals, and content as well as e-mail appeals
  • To work closely with other fundraising staff members at PETA and the PETA Foundation US to maximise online income from donors to PETA and its affiliates, including major donors, monthly donors, legacy donors, corporate donors (PETA Business Friends), memorial donors, fundraising-event donors, and prospective donors
  • To supervise the online fundraising creative assistant and the online fundraising data assistant

Term of Employment:

Full-time (maternity cover)

Reports to:

Director, International Response Fundraising


London/temporarily remote

Primary Responsibility and Duties:

  • Work with PETA’s international affiliates and the PETA Foundation US Interactive Media Group to raise online donations to PETA and its affiliates through the use of existing and planned websites
  • Promote the collection of e-mail addresses from existing donors to PETA and its affiliates through postal, phone, and online marketing
  • Develop and implement web components for all direct-mail and telemarketing donor appeals, including appeals to monthly donors, Vanguard Society members, and legacy donors
  • Ensure that PETA and its affiliates’ main websites and primary sub-sites contain appropriate fundraising options
  • Coordinate the production of all fundraising materials, adhering to specified guidelines and style rules
  • Manage and monitor all fundraising assets to ensure they are prepared and created in a timely manner in order to keep to the schedule of appeals and ensure deadlines are met
  • Execute and manage a comprehensive programme for the use of e-mails to cultivate and solicit donations from current PETA and affiliate donors
  • Execute and manage a comprehensive programme to promote the online fundraising programmes of PETA and its affiliates through the use of social networks and search engine marketing
  • Act as the task liaison to the PETA US Policy and Marketing departments as well as the PETA Foundation US Production, Legal, and Information Technology (IT) departments for all web-based projects and content, including for privacy, technology, and design issues
  • Work with PETA and the PETA Foundation US IT Department and database-management vendors to ensure that all data collected online are managed and maintained properly
  • Prepare analytical reports on the performance of web-based fundraising campaigns
  • Work closely with the donor development coordinator when appropriate and execute coordination between the online and offline programmes for PETA and its affiliates
  • Perform any other duties assigned by the supervisor


  • Excellent project-management skills
  • Experience in online fundraising, marketing, and/or advocacy
  • Strong verbal and written communication skills
  • Excellent computer skills, including knowledge of Microsoft Office, and database/eCRM applications
  • Moderate to strong HTML knowledge
  • Self-starter
  • Ability to work independently and as part of a team
  • Strong organisational skills and the ability to be flexible and meet short deadlines
  • Ability and willingness to travel occasionally
  • Commitment to the goals and objectives of the organisation
  • Knowledge of the international charity/non-profit sector is desirable